Monday, October 8, 2012

Impressions Are Powerful - Especially With Strangers


Very first impression of candidate Kevin Forrester?

This could be Roy Batty's Libertarian Uncle Liberty.  Just to be clear, Roy Batty was the lead replicant, artificial human, in "Blade Runner" circa 1982.  Yes, 30 years ago this character, played by Rutger Hauer scared the crap out of audiences.  This writer went to the movie alone in Martha's Vineyard in Edgartown and walked home in the moonlight.  This haunting movie stayed with me for years. Forrester's striking ice blue eyes and white hair of course were the memory link.

This caution, this trepidation is not just the stuff of old memories - based on eye color.  It is also the unknown candidate being endorsed by the council majority, Lincoln Club, Rotarians, Republicans in San Diego and yet he chose to skip the first forum.  Frightening. His first council meeting was within the last month.  The big unknown, this dread is something we can actually anticipate pretty accurately in context.

We are entering the last month of the election where thousands of voters will make their decisions on impressions alone.  Here are some more image connections that are pretty fitting for the way our audience of over-marketed public voters consumers are encouraged to think make choices.

Another nature link.  Remember the Earth Day post of pairing each councilor with his / her animal familiars?
Stream of consciouness here with Forrester's home turf of Olivenhain . . . wolf, little riding hood, grannie's cabin in the woods . . . all make me think of the Historic Town Hall. Remember when the rural town was supposed to host the Olivehain candidate forum last week and they failed to publish time changes until several days before, the night chosen conflicted with the Presidential debate, the organizers disallowed filming, taping and threw away the questions as soon as the forum was over?  Me neither.  

Makes you wonder if the plan was to keep citizens in the dark.


Branding impressions . . . 
Ford dealership, where the majority placed signs illegally early Friday night - prior to the allowed beginning of the campaign.  Yes indeed, car dealerships favor the council majority and keeping us all car-centric and tied to BIG OIL. Yea traffic concepts - and images - from 1952! (Not yea)


Quick, you need a Dinah Shore stand in! Wait, what?


Something comforting for the those who believe the world will return to something like nostalgic status quo circa 1952 (which never really existed as remembered or reconted).


Campaign strategies from eras gone by but infused with way too much money and back room tactics are in full swing. Marketing, branding, spokesmodels, lying campaign supporters, ad hominem attacks by comment thread trolls, robo-calls, big signs (put up illegally two days early), direct mailers are all coming into play.  Impressions, impressions, impressions . . . 

Seeking facts?  Not so much.

Branding like the big national boys do it.  Romney's toothpaste logo just doesn't work like the inspiration for his logo's alphabetical curves, colors and banding.


Whitening toothpaste, no doubt. Ahem.
Speaking of white, have you seen the 11 shades?


But here in Encinitas, what is the most prominent image that comes to mind when Kevin Forrester is mentioned? What is most apt for Encinitas City Council Election 2012

My quess is this next icon.



This is the "go to" option now in the council majority for all election needs.  
The financial flood gates are open and their overseers know what they want. Real estate, development, building - rinse and repeat.  They don't have to live here, their profits don't need to stay here, but they are heavily invested in the outcome of Election 2012.  The best council members their money can buy.